Cosmetic Packaging Names and Types

Packaging plays a significant role in the beauty industry, combining functionality and aesthetics. Below are common types of cosmetic packaging and their definitions:

Primary Packaging

Directly houses the product:

• Jars: Ideal for creams and balms.
• Tubes: Suitable for lotions, creams, or gels.
• Bottles: Used for liquid products like foundations or serums.
• Compacts: Designed for pressed powders or blushes.
• Pots: Small containers for lip balms or eye creams.
• Droppers: Used for serums or oils requiring precise application.

Secondary Packaging

Outer packaging used for branding and protection:

• Boxes
• Sleeves
• Cartons

Innovative Packaging Options

Modern trends include:

• Airless Pumps: Prevent contamination by keeping products sealed from air exposure.
• Pouches/Sachets: Single-use packaging often seen in samples.
• Sustainable Materials: Glass jars or recyclable plastics to reduce environmental impact.