Pantone Colour of the year 2024 - Embrace the Warmth

February 26, 2024

PANTONE HISTORY

Pantone is best known for its colour-matching system, created in the 1960s, that numbers and organizes hues with a distinct chip format. The company also runs the Pantone Colour Institute, which selects the colour of the year and conducts colour trend forecasting research.

The colour of the year for 2024 is the PANTONE 13-1023 Peach Fuzz

According to Leatrice Eiseman Executive Director, Pantone Colour Institute

PANTONE 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.

In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.

How Pantone chose the colour of the year?

Pantone chooses the Colour of the Year through a meticulous process that involves the analysis of current trends, cultural influences, and global events to determine a hue that best reflects the mood and spirit of the times.

Every year, a team of colour experts examines movies, art, fashion, design, travel destinations, technologies and more to figure out which colours are influencing the world in the current moment. They also use forecasting tools, colour psychology research and other sources to predict upcoming trends. From all that research, they narrow down the options to just one colour that they feel sets the tone for the year ahead.

Context

Heading into 2024, however, Peach Fuzz “arrives at a dark time amid a tumultuous war and a tense election year,” as Angelica Villa writes for ARTnews. The more muted hue is meant to reflect the “need for some quiet, some peace, some respite,” Eiseman tells CNN.

Colour Harmonies - Learn how to combine

Pantone's "Complete Colour Harmony" is a valuable resource for understanding the psychology of colour and how to use it. It is a book that presents 30 colour moods paired with 36 Pantone colour combinations, allowing for a comprehensive exploration of colour harmonies. The "Complete Colour Harmony" book, in conjunction with Pantone's colour of the year, provides expert colour information for professional results, making it a valuable resource for anyone working with colour.

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What was the colour of the year in 2023?

The colour of the year for 2023 is Viva Magenta, as announced by Pantone. Described as a powerful and empowering shade rooted in nature and descending from the red family, Viva Magenta is brave, fearless, and pulsating, evoking feelings of excitement and passion. It is a bold and vibrant colour that can be used to create various architecture and graphic designs, inspiring unorthodox colour combinations and encouraging self-expression.