Present Simple x Present Continuous

Present simple

Use the present simple

To talk about routines.

I usually arrive at work at about 6:20 am.

To talk about things we think of as permanent

I work for Unlock.

To talk about states

The south zone of São Paulo lies on the Pinheiros River.

To talk about timetabled events (with future reference)

The next bus leaves at 8 am.

To talk about future time introduced by when, as soon as, after, if, etc.

When I see Edelyn tomorrow, I'll call you.

Common phrases used with the present simple are: as a rule, generally (speaking), on the whole, once (a week / in a while), every (winter), most of the time.

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Present continuous

Use the present continuous

To talk about an action happening at the moment of speaking

Mr Tarantino is waiting for you in Reception.

To talk about a project that is ongoing and unfinished

I'm writing a review of the book Crime and Punishment, and I should finish it in a few days.

To talk about things we think of as temporary

I am staying with my parents while I am in Brazil.

To talk about a gradual change or development

Because of our new ERP, our efficiency is slowly increasing.

To talk about an appointment or arrangement (with future reference)

I am seeing Mrs Oliveira next Thursday.

Common phrases used with the present continuous are: currently, for the moment, at the moment, for the time being, tomorrow (afternoon), right now.

Stative verbs

Verbs that describe states rather than actions are normally only used in the simple form, i.e. verbs of thinking (e.g. know, agree), verbs of appearance (e.g. look, seem), feeling (e.g. prefer, want), possession (e.g. own, belong), the senses (e.g. taste, sound). Some stative verbs can sometimes be used in the continuous form, but with a change in meaning.

Simple: I see the Dubai frame on my way to work. Continuous: I'm seeing Roberto on Monday. (= I am meeting Roberto)

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Source: Oxford Business Results